Mercedes Benz launches E63 AMG

                        

The Luxury Mercedes Benz has launched E63 AMG. he E63 AMG in the new avatar was unveiled at the Buddh International Circuit, India’s only Formula 1 track. We spotted the facelift version of the Fluence, and we share our spy shots. We get the pricing of several Force One variants, and speak to the Renault-Nissan Alliance Global Head and Mercedes-Benz India CEO on the company’s future plans. If you have missed out on this week’s happenings, read our weekly update for the same.

Mercedes-Benz India Finally Launches E 63 AMG for Rs. 1.29 Crores 

                                     

Mercedes-Benz India has finally launched the much anticipated E63 AMG in India at Rs 1.29 crores. In June, the company launched the all new E-Class for Rs 41.5 lakh (ex-showroom, Delhi), now the AMG will join the line-up as top-of-the line variant. Mercedes Benz E 63 AMG was launched by Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India. 

With this launch, Mercedes-Benz India reiterates the philosophy of Best or Nothing for its customers," he said. Mercedes-Benz India has set 2013 as the year of offensive to reclaim the leadership spot in luxury segment. The only luxury car maker to be present in India till recently, it was overtaken German rivals BMW and Audi. In the first six months, Mercedes-Benz has clawed back to second position and believes it will have the arsenal to launch a bid for the top spot in 2015-16. "We have received phenomenal response for the products launched this year. After pioneering a new segment with A-Class and launching the most sought after luxury executive sedan E-Class, the launch of the new E 63 AMG further reiterates our promise of bringing fascinating cars and providing a memorable brand experience for valued customers of the Three Pointed Star in India," the CEO said. The E 63 AMG presents the new AMG design philosophy.